Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Thursday, February 17, 2011

Nits Ahoy!!!

This from the February 2011 Trader Joe’s Fearless Flyer:  “Soft & Juicy Dried Mango.”

Alas.

But never fear, the Flyer acknowledges the oxymoronic phrasing.  The Flyer goes on to explain, “The drying process is unique in that it uses glycerin to keep the mango soft—but never mushy—and mango juice is added in to give it a little extra moisture and further intensify the mango flavor.”

So.  “Dried Mango” which has glycerin and added mango juice is the offering.

How about a little truth in advertising next time, T.J., with “Soft & Juicy Processed Mango” instead?

Just askin’.

(But it wouldn’t be quite as eye-catching.)

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Wednesday, December 01, 2010

You Know It’s a Myth

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My only objection to the billboard advertising the above is the fact that it doesn’t somewhere also state that all religious writings are metaphorical.

When will we learn?

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Monday, July 02, 2007

She's b-a-a-a-a-ck!!!!!!

Some variation on the old Lily Tomlin Ernestine schtick--We are A T and T; we are omnipotent!--has returned to amuse and infuriate the public. She's called a supervisor for the ATT GoPhone program. Here's the situation.

My GoPhone year was set to expire on July 28, 2007. AT&T has graciously been sending me reminders that I'm about to lose my unused time if I don't renew for the $100 yearly cost.

Dutifully, like the good soldier I am, I hied myself over to Radio Shack, zipped out the ol' AmEx card, swiped, and signed. When I returned home to check the webpage to be certain the account showed the new balance, I was disturbed to note that the expiration date had become June 30, 2008, rather than July 28, 2008, which I had expected.

After all, doesn't renew your "year's" imply that the renewal will commence on the anniversary date?

A telephone call this morning to the 888 number didn't do any good at all. My first assistant, Leslie, was helpful, but powerless to change the date. The system is set up to start the year from the date of purchase, not the anniversary date. (Remember, there is no mention of this that I can recall from the email reminders.)

After assuring Leslie that I understood the details of Corporate Headquarters, I said I'd still like to have the address or the telephone number of someone with whom I could register my dissatisfaction with having "lost" a month.

Leslie connected me with Jennifer. Jennifer, after not having much luck with telling me I hadn't lost any money (Jen, hon, that wasn't the issue. What I lost was the ability to plan on how I would be spending that money. I lost flexibility.), thus assuaging my desire to complain, finally said that she could give me some information about where to send a complaint, "but that won't do you any good."

And there it was. You want to complain about AT&T? You foolish little man. Don't you know we're om-knee-po-tent?!?

Welcome back, Ernestine.

I
Now, is Judge Harold Greene still around?

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Sunday, February 04, 2007

When Losing Is Almost Better

In today's New York Times, one can read about a particular marvel of advertising which can give you a glow.

The story, by Lee Jenkins (thank you, Lee), details what happens to the Super Bowl winners' paraphenalia which was manufactured before the Super Bowl is played. It's shipped to a remote village in an undeveloped area. 288 caps and T-shirts emblazoned with the losing team's name and identity as the winning team, are off on a journey to someplace. “Where these items go, the people don’t have electricity or running water.”

Check out the heartwarming story. By the time you get to the last sentence, There, and only there, the losers get to be winners, you'll have gained a new respect for the N.F.L.

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