Sunday, December 03, 2006

Conservation or Prestige--Guess Which Wins

Jeff Melnychuk of Wheelbase Communications has an article in the December 2, 2006, edition of the Riverside, CA, Press-Enterprise, titled "Power Assist." (Sorry, the link is unavailable.)

Melnychuk is writing about the new gas-electric auto models which are not "about green frugality." Here's a wonderful couple of quotes:

"The idea of buying a hybrid for fuel savings...has become obsolete....a new incentive: straight-line performance. And don't forget that performance sells. It always has and most likely always will, not just on the basis of sheer acceleration, but as it's linked to prestige."

Um...prestige. Unh-huh.

Melnychuk then goes on to describe a luxury sedan which, according to a picture caption, has a V-8 hybrid engine with the performance of a V-12. It does have lower emissions, but it doesn't save gas.

What does it take for the auto industry, and the American buying public, for that matter, to remember we are in a struggle against a deadly foe who receives a share of the gasoline costs? Doesn't each gallon of gas somehow go to fund an i.e.d. or a bullet?

Or have I been misinterpreting the President's dire warnings?

Is there not a war on terror? Are we on a war footing here in the U.S.?

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