Sunday, February 04, 2007

When Losing Is Almost Better

In today's New York Times, one can read about a particular marvel of advertising which can give you a glow.

The story, by Lee Jenkins (thank you, Lee), details what happens to the Super Bowl winners' paraphenalia which was manufactured before the Super Bowl is played. It's shipped to a remote village in an undeveloped area. 288 caps and T-shirts emblazoned with the losing team's name and identity as the winning team, are off on a journey to someplace. “Where these items go, the people don’t have electricity or running water.”

Check out the heartwarming story. By the time you get to the last sentence, There, and only there, the losers get to be winners, you'll have gained a new respect for the N.F.L.

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