Thursday, February 17, 2011

Nits Ahoy!!!

This from the February 2011 Trader Joe’s Fearless Flyer:  “Soft & Juicy Dried Mango.”


But never fear, the Flyer acknowledges the oxymoronic phrasing.  The Flyer goes on to explain, “The drying process is unique in that it uses glycerin to keep the mango soft—but never mushy—and mango juice is added in to give it a little extra moisture and further intensify the mango flavor.”

So.  “Dried Mango” which has glycerin and added mango juice is the offering.

How about a little truth in advertising next time, T.J., with “Soft & Juicy Processed Mango” instead?

Just askin’.

(But it wouldn’t be quite as eye-catching.)

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